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Instructional Units | Sports & Entertainment Marketing
             
  Curriculum Map for:   Advanced Sports & Entertainment Marketing  
CTAE Foundation Skills
Substitute Teacher / Emergency Unit Plans
Marketing Resources
Course Number:   08.485  
       
Unit 1
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
1.1 Marketing Components

 MKT-ASEM-1 (a)
MKT-ASEM-2 (b)
MKT-ASEM-3 (c) 		ELA11C1
ELA12LSV1
ELA11W3
MM3P1
MM3P2
SSEMI2
5 HRS.
 Powerpoint File ASEM_1.1_What is Marketing, Sports Marketing, and Marketing Entertainment
Microsoft Word Document ASEM_1.1_Functions of Marketing Poster Collage
Word ASEM_1.1_Vocabulary Quiz
ASEM_1.1_Vocabulary Quiz
Microsoft Word Document ASEM_1.1_Marketing Mix Compare_Contrast
Word ASEM_1.1_Exam
ASEM_1.1_Exam
Microsoft Word Document ASEM_1.1_Marketing Mix of a New Sports Product
1.2 Trends and Opportunities
MKT-ASEM-1 (d)
MKT-ASEM-1 (e) 		ELA11C1
ELA12LSV1
ELA11W3
MM3P1
MM3P2
SSEMI2
5 HRS.
 Microsoft Word Document ASEM_1.2_Trends in Sports and Entertainment Marketing
ASEM_1.2_Trends Presentation Rubric
Microsoft Word Document ASEM_1.2_Careers in Sports
ASEM_1.2_Sports Careers Rubric
Unit 2
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Management Functions
 MKT-ASEM-2 (a)
MKT-ASEM-2 (b)
MKT-ASEM-2 (c)		 ELA11W1
ELA12W3
MM3P4

 
12 HRS.
 Powerpoint File ASEM_2_Introduction to Management PPT
Powerpoint File ASEM_2 Managing Local Events PPT
Powerpoint File ASEM_2 DECA Event Prep 1PPT
Powerpoint File ASEM_2 Managing Groups and Teams PPT
Microsoft Word Document ASEM_2 Sports Management Project and Rubric
Unit 3
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Strategic Management Planning
 MKT-ASEM-3 (a)
MKT-ASEM-3 (b)
MKT-ASEM-3 (c)
MKT-ASEM-3 (d)		 ELA11W2
ELA11W3
ELA12LSV1
ELA12LSV2
MM3D3
SSEF2
SSEMI3
8 HRS.
Powerpoint File ASEM_3_ SWOT Analysis PPT
Microsoft Word Document ASEM_3_Amusement Park Background Research
Microsoft Word Document ASEM_3_ Event Plan Overview
Unit 4
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Developing an Operations Marketing Plan
 MKT-ASEM-4 (a)
MKT-ASEM-4 (b)
MKT-ASEM-4 (c)
MKT-ASEM-4 (d)		 ELA11C2
SSEF6
SSEMI1
SSEMI2
MM3P4
MM3P5
4 HRS.
Powerpoint File ASEM_4_Operations Management PPT
Microsoft Word Document ASEM_4_Operations Management Worksheet
Microsoft Word Document ASEM_4_Operations Management Planning School Activity
Unit 5
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Event Planning
 MKT-ASEM-5 (a)
MKT-ASEM-5 (b)
MKT-ASEM-5 (c)		 ELA12W1
MM4P4
SSEMI3
6 HRS.
 ASEM_5_Extreme Sports
ASEM_5_Social Media and Communications
ASEM_5_Sports Camp Brochure
ASEM_5_Sports Camp Grading Sheet
Unit 6
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Decision Making
 MKT-ASEM-6 (a)
MKT-ASEM-6 (b)
MKT-ASEM-6 (c)		 ELA11LSV1
ELA11LSV2
SSEF2
4 HRS.
 ASEM_6_Decision Making in Sports and Entertain Marketing PowerPoint
ASEM_6_Sports and Entertainment Marketing (STDM) DECA Decision Making Role Play
ASEM_6_Travel and Tourism Marketing (TTDM) DECA Team Decision Making Role Play
Unit 7
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Legal and Ethical Behaviors
 MKT-ASEM-7 (a)
MKT-ASEM-7 (b)
MKT-ASEM-7 (c)		 ELA11LSV2
MM4P5
SSEF5
3 HRS.
 ASEM_7_Endorsements in Sports Marketing
ASEM_7_Legal Issues for SEM
ASEM_7_Current Event Issues Project
ASEM_7_Vocabulary Glossary
Unit 8
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Management of College, Amateur and Professional Sports
 MKT-ASEM-8 (a)
MKT-ASEM-8 (b)
MKT-ASEM-8 (c)
MKT-ASEM-8 (d)
MKT-ASEM-8 (e)
MKT-ASEM-8 (f)
MKT-ASEM-8 (g)		 ELA12W3
MM4P3
SSEMI1
SSEMI3
SSEPF2
SSEPF3
7+ HRS.
ASEM_8_Economic Impact of a Sporting Event
ASEM_8_Management of Collegiate, Amateur, and Professional Sports
ASEM_8_Fathead Project
Unit 9
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
9.1 Promotions
 MKT-ASEM-9 (a)
MKT-ASEM-9 (b)
MKT-ASEM-9 (c)
MKT-ASEM-9 (d)
MKT-ASEM-9 (e)
MKT-ASEM-9 (f)
MKT-ASEM-9 (g)
MKT-ASEM-9 (h)
MKT-ASEM-9 (i)
MKT-ASEM-9 (j)		 ELA11C1
ELA11W4
ELA12W1
ELA12W4
MM4D3
SSEF3
10 HRS.
 Powerpoint File ASEM_9.1_Introduction to Promotion
Powerpoint File ASEM_9.1_Implementing a Promo Plan
Microsoft Word Document ASEM_9.1_Promotional Campaign Project Instructions
9.2 Economic Impact of Sports and Entertainment Marketing

MKT-SEM-5 (a)
MKT-SEM-5 (b)
MKT-SEM-5 (d)
MKT-SEM-5 (e)
MKT-SEM-5 (f)
MKT-SEM-7 (a-d)
MKT-SEM-9 (a-j)
MKT-ASEM-9 (a-j)

SSEF3
SSEF6
7 HRS
 NASCAR - Life in the Fast Lane
Powerpoint File Speeding through the Years
Microsoft Word Document NASCAR Track Map
Microsoft Word Document Economic Impact Study Guide
Microsoft Word Document Economic Impact Study Template
Unit 10
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Public Relations and Publicity
 MKT-ASEM-10 (a)
MKT-ASEM-10 (b)
MKT-ASEM-10 (c)
MKT-ASEM-10 (d)
MKT-ASEM-10 (e)		 ELA11W3
ELA11W4
ELA12W1
ELA12W4
8 HRS.
 Powerpoint File ASEM_10_ Publicity and PR PowerPoint
ASEM_10_Sample News Releases
ASEM_10_Press Release Hamburger Graphic Organizer
Powerpoint File ASEM_10_Writing a Press Release PowerPoint
Microsoft Word Document ASEM_10_Press ReleaseProject Instructions and Rubric
Microsoft Word Document ASEM_10_Sports or Entertainment Newsletter Instructions
ASEM_10_DECA PR Project 2010
Unit 11
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Market Research
 MKT-ASEM-11 (a)
MKT-ASEM-11 (b)
MKT-ASEM-11 (c)
MKT-ASEM-11 (d)
MKT-ASEM-11 (e)		 ELA11W2
ELA12W
MM4D3
MM4P2
MM4P3
SSEMI3
10 HRS.
 Powerpoint File ASEM_11_Types of Marketing Research
Powerpoint File ASEM_11_Marketing Research-Developing a Survey
ASEM_11_Research Project

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CTAE Foundation Skills

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.
 

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