True/False
Indicate whether the
statement is true or false.
|
|
|
1.
|
Developing products involves studying consumers to determine what they want, and
then designing the products that will satisfy their needs and wants.
|
|
|
2.
|
Distribution includes the transportation of products, special promotion of
certain items, and careful investing of the revenue generated from the sale of items.
|
|
|
3.
|
Marketing includes the development of products to specifically match customer
needs.
|
|
|
4.
|
Sports marketing is a form of entertainment marketing.
|
|
|
5.
|
Entertainment is the main export of the United States.
|
|
|
6.
|
Product/service management includes where to sell a product/service, how to
store a product, and the price at which a product/service will be sold.
|
|
|
7.
|
Financing includes saving cash, taking out loans, and finding investors for a
business.
|
|
|
8.
|
Surveys are a common method used by a company when gathering information with
which to improve a product or service.
|
|
|
9.
|
Promotion includes advertising, sales promotions, and publicity, but not
personal selling.
|
|
|
10.
|
Sales staff should be educated about the product or service they are selling so
that they can effectively relay information to the potential customers.
|
Multiple Choice
Identify the
choice that best completes the statement or answers the question.
|
|
|
11.
|
Which of the following is not a legitimate marketing technique?
a. | Placing magazine advertisements | c. | Placing a company logo on a
blimp | b. | Categorizing magazine advertisements | d. | Sponsoring a sports
team |
|
|
|
12.
|
Which of the following is not a factor of production?
a. | Labor | c. | Entrepreneurship | b. | Capital | d. | Marketing |
|
|
|
13.
|
The distribution process may include all of the following
except...
a. | Storage of products in a warehouse | c. | Placing an item on special
display | b. | Loading of goods onto a transfer truck | d. | Deciding where to send
products |
|
|
|
14.
|
The financial process may include all of the following except...
a. | Storage of products in a warehouse | c. | Obtaining
investors | b. | Applying for loans | d. | Paying of the overhead cost |
|
|
|
15.
|
Which of the following is not a function of marketing?
a. | Promotion | c. | Finance | b. | Entrepreneur | d. | Marketing Information
Management |
|
|
|
16.
|
In which magazine would you expect to find an advertisement for a new
movie?
a. | Golf Digest | c. | Entertainment Weekly | b. | Men’s Health | d. | Newsweek |
|
|
|
17.
|
Which of the following is not one of the four “p”s of
marketing?
a. | Profit | c. | Price | b. | Product | d. | Promotion |
|
|
|
18.
|
Which of the following is not one of the three economic questions that
must be answered?
a. | For whom will it be produced? | c. | What will be
produced? | b. | How will it be produced? | d. | By whom will it be produced? |
|
|
|
19.
|
Which of the following would be considered capital?
a. | The owner of a business. | c. | The seats in a
stadium. | b. | The purchaser of a product. | d. | The salary paid to a worker. |
|
|
|
20.
|
Marketing may be defined as “the process of developing, promoting, and
distributing products, goods, or services to satisfy _____________.”
a. | government requirements | c. | the customers’
desires | b. | the customers’ needs | d. | the customers’ needs and desires |
|
Short Answer
|
|
|
21.
|
Explain the role played by marketing in the sports
industry.
|
|
|
22.
|
How does the entertainment industry influence the
marketing of products such as cosmetics or fashion items?
|
|
|
23.
|
List the seven functions of
marketing.
|
|
|
24.
|
List and define the four factors of production.
|
|
|
25.
|
Why is it important to understand the target market?
|
|
|
26.
|
List three examples of companies marketing their products or services to
specific groups of people.
|
|
|
27.
|
What would be an example of the target market for a new line of clothing
endorsed by a famous female vocalist?
|
|
|
28.
|
List three specific examples of overlap between sports and entertainment
marketing.
|