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Instructional Units | Sports & Entertainment Marketing
             
  Curriculum Map for:   Introduction to Sports & Entertainment Marketing  
CTAE Foundation Skills
Substitute Teacher / Emergency Unit Plans
Marketing Resources
Course Number:   08.478  
       
Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills
 
Unit 1
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Orientation to Sports & Entertainment Marketing
MKT-SEM-1(a)
MKT-SEM-1 (b)
MKT-SEM-1 (c)
MKT-SEM-1 (d)
ELA10C1
SSEF3
7-8 HRS.
SEM_1.1 Orientation to Sports and Entertainment Marketing
SEM_1.2 Orientation to Sports and Entertainment Marketing Note Guide
SEM_1.3 Introduction to Sports & Entertainment Worksheet
 SEM_1.4 Vocabulary Crossword
SEM_1.5 Wheel of Functions
SEM_1.6 Marketing Mix for SEM
SEM_1.7 Market Segmentation for the Top 25
Unit 2
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Financial Planning MKT-SEM-2 (a)
MKT-SEM-2 (b)
MKT-SEM-2 (c)
MKT-SEM-2 (d)
ELA11C1
ELA12LAV`
MM2D2
SSEMI2
SSEMI3
9-10 HRS.
SEM_2_ Vocabulary with definitions
SEM_2_Vocabulary Crossword
SEM_2_Vocabulary Mix Part 1of 3
SEM_2_Vocabulary Mix Part 2 of 3
SEM_2_Vocabulary Mix Part 3 of 3
SEM_2.1_Sports and the Economy Project
SEM_2.2_Ecomomic Utility In S and E NTG
SEM_2.2_Economic Utility in S and E
SEM_2.3_The Money of Sports NTG
SEM_2.3_The Money of Sports & Entertainment Marketing
SEM_2.3_Funding and Revenue PowerPoint Project
SEM_2.3_Odds against playing college and pro-ball
SEM_2.3_Oral Presentation Rubric
SEM_2.3_Collaborative Group Work Rubric

Unit 3
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Analyzing Components of the Industry
MKT-SEM-3 (a) MKT-SEM-3 (b)
MKT-SEM-3 ( c)
ELA11C1
ELA12LSV1
11 HRS.
SEM_3_Amateur vs. Professional Sports Powerpoint
SEM_3_Amateur vs. Professional Sports Note Guide- Teacher Version
SEM_3_Amateur vs. Professional Sports Note Guide- Student Version
SEM_3_Women and the Olympics Timeline- Student Version
SEM_3_Women and the Olympics Timeline- Teacher Version
SEM_3_NCAA Licensing Activity
SEM_3_Amateur vs. Professional Sports Project
SEM_3_Manchester United Activity
SEM_3_International Sports and Entertainment Marketing PowerPoint
SEM_3-3_International Sports and Entertainment Note Guide- Teacher Version
SEM_3-3_Mark McCormack Case Study
SEM_3-3_International Success Project
SEM_3.3_Sports Categories Quiz Game

Unit 4
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
History & Economics MKT-SEM-4 (a)
MKT-SEM-4 (b)
MKT-SEM-4 (c)
MKT-SEM-4 (d)
ELA11C1
ELA12LSV1
ELA12W1
SSEF6
SSEMI3

 

 

8 HRS.
SEM_4_Vocabulary Unit 4 History of Entertainment Marketing
SEM_4_Entertainment History and Economics
SEM_4_The History and Economic Impact of Entertainment

Unit 5
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Elements of the Selling
MKT-SEM-5 (a)
MKT-SEM-5 (b)
MKT-SEM-5 (c)
MKT-SEM-5 (d)
MKT-SEM-5 (e)
MKT-SEM-5 (f)
ELA11LSV2
SSEF3
SSEMI3
MM2D2
8-9 HRS.
SEM_5_Understanding Sales Methods and Strategies PowerPoint
SEM_5_Methods and Strategies Note Guide
SEM_5_Feature_Benifit Chart
SEM_5_NASCAR Case Study
SEM_5_Ticketing and Secondary Sales
SEM_5_Ticketing and Secondary Sales Note Guide
SEM_5_Ticketing activity
SEM_5_Milwaukee Case Study
SEM_5_Ticketmaster vs StubHub
SEM_5_ Ticketmaster vs Stubhub Rubric

Unit 6
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
The Elements of Promotion MKT-SEM-6 (a)
MKT-SEM-6 (b)
MKT-SEM-6 (c)
MKT-SEM-6 (d)
ELA11W1
ELA11LSV2
SSEMI2
9 HRS.
SEM_6.1_Types of Promotion Pre-Quiz
SEM_6.2_Intro to Promotion
SEM_6.3_Intro to Promotion-Student Note Guide
SEM_6.4_Promotional Mix Graphic Organizer
SEM_6.5_Promotional Mix
SEM_6.6_Promotional Mix 4 Corners
SEM_6.7_Promotional Mix Project
SEM_6.8_Super Bowl Ads
SEM_6.9_International Advertising Project
SEM_6.10_Sports and Entertainment Promotion DECA Prep

Unit 7
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Risk Management
MKT-SEM-7 (a)
MKT-SEM-7 (b)
MKT-SEM-7 (c)
MKT-SEM-7 (d)
ELA12LSV1
ELA11LSV2
SSEPF5
~7 HRS.
SEM_7_ Risk Management
SEM_7_ Risk Management PPT Note Taking Guide
SEM_7_Safety Guidelines for the Entertainment Industry
SEM_7_ Risk Safety Poster Rubric
SEM_7_ Industry Risk Report
SEM_7_ Risk Management Monitor Articles
SEM_7_ Articles and Case Studies about Risk
SEM_7_ People Behaving Badly
SEM_7_ Role Play Risk Management
SEM_7_ Role Play Rubric
Unit 8
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Interpreting Legal and Ethical Behaviors
MKT-SEM-8 (a)
MKT-SEM-8 (b)
MKT-SEM-8 (c)
MKT-SEM-8 (d)
ELA11C1
ELA12LSV1
10-13 HRS.
SEM_8.1_Contracts and Copyrights note guide
SEM_8.2_Contracts Simulation
SEM_8.3_Ethics Power Point
SEM_8.4_So-What's Wrong with That?
SEM_8.5_Ethics in Sports and Entertainment Article Activity
SEM_8.6_Ethics Project
Unit 9
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Utlizing Communication and Presentation Skills
MKT-SEM-9 (a)
MKT-SEM-9 (b)
MKT-SEM-9 (c)
MKT-SEM-9 (d)
MKT-SEM-9 (e)
ELA11C1
ELA12LSV1
6-8 HRS.
SEM_9_ Communication Notes
SEM_9_Creating an Effective PowerPoint Presentation.ppt
SEM_9_Design Guidelines for PowerPoint.ppt
SEM_9_Presentations-Tips.ppt
SEM_9_Hints for Giving a Good Presentation
SEM_9_ Best Communication Methods in Business Notes
Unit 10
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Distribution Systems
MKT-SEM-10 (a)
MKT-SEM-10 (b)
MKT-SEM-10 (c)
ELA11C1
ELA12LSV1
3 HRS.
SEM_10.1_Ent Dist Cornell NTG
SEM_10.2_Distribution of Entertainment
SEM_10.3_cornellsystem
SEM_10.4_Sports Distribution Notes
SEM_10.5_Sports Distribution Presentation
SEM_10.6_Team Role Play
SEM_10.7_Distribution Performance Indicators

Supplemental Attachments
SEM_10.8_College & Amateur Sports(Supplement)
SEM_10.9_College & Amateur Sports Ch. 2(supplement)
SEM_10.10_College & Amateur Sports NTG(supplement)
Unit 11
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Careers MKT-SEM-11 (a)
MKT-SEM-11 (b)
MKT-SEM-11 (c)
MKT-SEM-11 (d)
ELA11W3
ELA11LSV2
4 - 5 HRS.
Career Study Presentation Instructions
Career Study Presentation Evaluation
Event Role Play Careers
Unit 12
GPS
Academic Standards
Time
Instructional Materials, Notes, etc.
Composing a Marketing Plan
MKT-SEM-12 (a)
MKT-SEM-12 (b)
MKT-SEM-12 (c)
MKT-SEM-12 (d)
ELA11C1
ELA12LSV1
7-8 HRS.
SEM_12.1_The SEM Marketing Plan
SEM_12.2_Golf Resort Project
SEM_12_Cornell Note Taking

 


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- Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills

CTAE Foundation Skills

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.