Marketing Research - Marketing Communications and Promotion

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Instructional Units | Marketing Communications & Promotion

Curriculum Map for:

Marketing Research

	CTAE Foundation Skills
	MarkEd National Standards
	Substitute Teacher / Emergency Unit Plans
	Marketing Resources

Course Number:

8.480

Unit Number: 1 2 3 4 5 6 7 8 9 10 - Foundation Skills

Unit 1	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 1: Market Research In Business Unit 1: Market Research In Business	MR-1 a-g	ELA12W2 ELA12W3 MC1P1 MC1P4 MC2A2	10 HRS.	Global info systems Market Research 101 Activity Market Research case studies Market Research Defined Research Students Handout What Do and Don't Ya Like The Nature of Mkt Research The Value of Knowing What Your Customers Want Vocabulary sheet

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Unit 2	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 2: Primary and Secondary Research Unit 2: Primary and Secondary Research	MR-2 a-f	ELA12W2 ELA12W3 MC1P1 MC1P4 MC2A2	10 HRS.	Experiment Got Game Observation Primary and Secondary Research Primary Market Research Research Types Worksheet and KEY Research Map Secondary Data Secondary marketing research Survey Research Types of research worksheet

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Unit 3	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 3: Stages in Marketing Research Unit 3: Stages in Marketing Research	MR-3 a-c	ELA12W1 ELA12W2 ELA12W3 MC1P1 MC1P4 MC2A2 MC3D1 MA1D3	15 HRS.	Creating a Survey Exploratory Research Market Research Process Skit activity Marketing Research Developing a survey F2 Mkt Research Process Push Etiquette Questionnaire Design Taste Test Excel Sheet Taste Test Sheet Taste Test The Human Side of Research The Mkt Research Process Writing a Questionnaire

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Unit 4	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 4: Demographic Info Unit 4: Demographic Info	MR-4 a-f	ELA12W2 ELA12W3 MC1P1 MC1P4 MC2A2 MC3D1 MA1D3	HRS.	Demographics Activity Marketing Research Segmentation Activity Segmentation and Research test Segmentation p2 Segmentation Quiz What is a Market p1

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Unit 5	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 5: Samples in Market Research Unit 5: Samples in Market Research	MR-5 a-f	ELA12W2 ELA12W3 MC1P1 MC1P4 MC2A2 MC3D1 MA1D3	HRS.	Determining Sample Size M&M intro activity Market Research Teacher Guide Sample This Activity Sample this market research sampling Sample This Sampling and Samples written by Joanne Birchall from Rainbow Research Sampling Designs

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Unit 6	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 6: Data Analysis Unit 6: Data Analysis	MR-6 a-b	ELA12W1 ELA12W2 ELA12W3 MC1P1 MC1P4 MC2A2	5 HRS.	Data Analysis Test with Answers Sorting Data

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Unit 7	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 7: Primary Data Research Ins. Unit 7: Primary Data Research Ins.	MR-7 a-f	ELA12W1 ELA12W2 ELA12W3 MC1P1 MC1P4	8 HRS.	Attitude and Likert Scales Collecting Information by Communication Collecting Primary Data Creating a Survey Creating Surveys Examples Survey Technique Project

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Unit 8	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 8: Planning for a Research Project Unit 8: Planning for a Research Project	MR-8 a-j	ELA12W1 ELA12W2 ELA12W3 MC1P1 MC1P4 MC2A2 MC3D1 MA1D3	2 HRS.	The Research Report

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Unit 9	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 9: Ethics in Marketing Research Unit 9: Ethics in Marketing Research	MR-9 a-h	ELA12W1 ELA12W2 ELA12W3 MC1P4 MC2A2	5 HRS.	Ethics and Marketing Research Marketing Research Ethics

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Unit 10	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 10: Careers in Marketing Research Unit 10: Careers in Marketing Research	MR-10 a-c	ELA12W1 ELA12W2 ELA12W3 MC1P4	2 - 3 HRS.	Marketing Research Career Assignment

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CTAE Foundation Skills

	CTAE Foundation Skills Home
	CTAE-FS-1 Technical Skills
	CTAE-FS-2 Academic Foundations
	CTAE-FS-3 Communications
	CTAE-FS-4 Problem Solving and Critical Thinking
	CTAE-FS-5 Information Technology Applications
	CTAE-FS-6 Systems
	CTAE-FS-7 Safety, Health, and Environment
	CTAE-FS-8 Leadership and Teamwork
	CTAE-FS-9 Ethics and Legal Responsibilities
	CTAE-FS-10 Career Development
	CTAE-FS-11 Entrepreneurship

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

Courtesy of Career Solutions Publishing

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