Professional Sales and Promotion - Marketing Communications and Promotion

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Instructional Units | Marketing Communications & Promotion

Curriculum Map for:

Professional Sales & Promotion

	CTAE Foundation Skills
	MarkEd National Standards
	Substitute Teacher / Emergency Unit Plans
	Marketing Resources

Course Number:

8.472

Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 - Foundation Skills

Unit 1	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 1: Advertising & Promotion Industry Unit 1: Advertising & Promotion Industry	PSP-1 a-g	ELA12LSV1 ELA12LSV2	3 HRS.	Frayer Diagrams Advertising Industry Presentation Project Advertising Industry Presentation Rubric Advertising to Kids Article - Online Food Advergaming Vocabulary

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Unit 2	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 2: Promotional Mix Unit 2: Promotional Mix	PSP-2 a-h	ELA12W1 ELA12W2 ELA12LSV1	5 HRS.	Frayer Diagrams Promotional Mix Promotional Mix Note Guide Promotional Mix Project Instructions with Rubric The Least You Should Know About Promotion Techniques Vocabulary

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Unit 3	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 3: Analyzing Potential Markets Unit 3: Analyzing Potential Markets	PSP-3 a-f	ELA12LSV1 ELA12W3 MC4P1 MC4P4 MC3D1	5 HRS.	Frayer Diagrams Marketing Segmentation Quiz with Key Relationships - Market Segmentation & Positioning Project Team Member Evaluation Form The Domestic Marketplace Vocabulary

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Unit 4	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 4: Regulations & Ethics Unit 4: Regulations & Ethics	PSP-4 a-b	ELA12LSV1 ELA12LSV2	4 HRS.	Frayer Diagrams Business Conversation in China Business Ethics Business Ethics Evaluation Ethical Situations Ethics Ethics Guide Handout Government Regulations Affecting Price Government Regulations Quiz Set Induction Gov Reg Affecting Price Vocabulary

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Unit 5-6	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 5-6: Advertising Campaigns and Media Costs Unit 5-6: Advertising Campaigns and Media Costs	PSP-5 a-n PSP-6 a-d	ELA12LSV1 ELA12LSV2 ELA12W2 ELA12W3 MC4P1 MC4P2 MC4P3 MC4P4 MC3D1 MC3P5 MC4N1 SSEF2	10 HRS.	Advertising Unit Test Answer Key & Answer sheet Advertising Unit Test Frayer Diagrams Advertising Campaigns Vocabulary Advertising Methods and Media Advertising Presentation long version Advertising Unit Overview Deciding How to Advertise The Business Lesson 1 - Advertising Methods Lesson 2 - Writing Advertisements Lesson 3 - Marketing Research Lesson 4 - Promoting A Product Parts of a Print Advertisement Promotion Note-taking guide Team Member Evaluation

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Unit 7	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 7: Promotional Plan - Advertising Unit 7: Promotional Plan - Advertising	PSP-7 a-q	ELA12LSV1 ELA12LSV2	3-5 HRS.	Frayer Diagrams Advertising Project Rubric Advertising Project

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Unit 8	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 8: Promotional Plan-Publicity Unit 8: Promotional Plan-Publicity	PSP-8 a-e	ELA12W1 ELA12W2 ELA12W3 ELA12C1 ELA12LSV1	4 HRS.	Frayer Diagrams PR and Publicity Press Release Examples Public Service Announcement Project Publicity Notes Vocabulary PR

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Unit 9	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 9: Promotional Plan-Visual Merchandising Unit 9: Promotional Plan-Visual Merchandising	PSP-9 a-c	ELA12W2 ELA12W3 ELA12LSV1	6-8 HRS.	Frayer Diagrams Elements of Design Project Fashion Window Display Rubric Fashion Window Displays Fashion Window Displays Note-taking guide Principles of Design Project Promotion and Visual Merchandising Sample Window Displays Introduction Shadow Box Rubric Visual Merchandising and Display Planning Visual Merchandising Note Sheet Visual Merchandising Vocabulary

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Unit 10	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 10: Selling & The Economy Unit 10: Selling & The Economy	PSP-10 a-c	ELA12W2 ELA12W3 ELA12LSV1 ELA12LSV2 MC4P4 MC4P5 SSEMI1	2 HRS.	Frayer Diagrams Rubric for Evaluating Topic Paper Selling and the Economy Research Paper Professional Sales Crossword

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Unit 11	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 11: Sales Promotion Design Unit 11: Promotion Design	PSP-11 a-i	ELA12W2 ELA12W3 ELA12LSV1 ELA12LSV2 MC4P4	5-7 HRS.	Frayer Diagrams Design a Catalog Project and Rubric Hotel Scenica Del Rio Project and Rubric Vocabulary Sales Promotion Design

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Unit 12	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 12: Sales Presentation Unit 12: Sales Presentation	PSP-12 a-j	ELA12W3 ELA12C2 ELA12LSV2 MC3D1 MC4P1 MC4P3 MC4P4 MC4P5	5 HRS.	Frayer Diagrams Board Game for Selling Board Game Rating Business to Business Marketing Corporate Sales Training Team Project Handling Customer Questions and Objections Purpose and Methods of Selling Purpose and Methods of Selling Note Sheet Selling Selling Note Taking Guide Technical Sales Project and Rubric Technical Sales Project Teacher Directions The Sales Process The Steps of a Sale Chart Vocabulary Sales Presentation What is Selling What's In It For Me Project What's In It For Me Rubric Why People Buy

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Unit 13	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 13: Follow-up Unit 13: Follow-up	PSP-13 a-d	ELA12W2 ELA12C1 ELA12C2 ELA12LSV2	1-2 HRS.	Frayer Diagrams After the Sale Never Stop Selling Note Guide Vocab The Importance of Follow-up Professional Sales Crossword

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Unit 14	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 14: Careers Unit 14: Careers	PSP-14 a-d	ELA12W2 ELA11W3 ELA12C1 ELA12C2	3-4 HRS.	Frayer Diagrams Marketing Careers Bingo Game Career Plan Template Career Planning PowerPoint Project Career Planning Presentation Rubric Careers in Marketing Communication Careers in Marketing Test Marketing Careers Test

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CTAE Foundation Skills

	CTAE Foundation Skills Home
	CTAE-FS-1 Technical Skills
	CTAE-FS-2 Academic Foundations
	CTAE-FS-3 Communications
	CTAE-FS-4 Problem Solving and Critical Thinking
	CTAE-FS-5 Information Technology Applications
	CTAE-FS-6 Systems
	CTAE-FS-7 Safety, Health, and Environment
	CTAE-FS-8 Leadership and Teamwork
	CTAE-FS-9 Ethics and Legal Responsibilities
	CTAE-FS-10 Career Development
	CTAE-FS-11 Entrepreneurship

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

Courtesy of Career Solutions Publishing

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