E-Marketing - Marketing Communications and Promotion

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Instructional Units | Marketing Communications & Promotion

Curriculum Map for:

E-Marketing

	CTAE Foundation Skills
	MarkEd National Standards
	Substitute Teacher / Emergency Unit Plans
	Marketing Resources

Course Number:

8.479

Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills

Unit 1	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 1: The Influence of the Internet Unit 1: The Influence of the Internet	EM-1 a-j	SSWH21 ELA10RC3	4 - 6 HRS.	The Internet's Big 4 Impact of E-Marketing Impact of E-Marketing Note Taking Guide Impact of E-Marketing Quiz with Key Impact of E-Marketing Test with Key The Big 4 Internet Research Activity The History of E-Marketing Time Line Activity

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Unit 2	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 2: E-commerce Unit 2: E-commerce	EM-2 a-f	SSEMA1 SSEMI3 SSEMI1	4 HRS.	E-Commerce Quiz E-Commerce E-Commerce Vocabulary E-Commerce WebQuest Interviews and Profiles in E-commerce Project Secure Sockets Layer Explanation

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Unit 3	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 3: Evaluating Websites Unit 3: Evaluating Websites	EM-3 a-c	MC2P2 MC3P1	1 HRS.	E-Commerce Website Evaluation Note Guide E-Commerce Website Evaluation Rubric E-Commerce Website Quiz with Key

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Unit 4	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 4: Legal and Ethical Issues in E-Marketing Unit 4: Legal and Ethical Issues in E-Marketing	EM-4 a-k	MC2P2 MC3P1 SSEF5	5 - 6 HRS.	Business Ethics Information Compare and Contrast Essay Rubric Cybersmart Activity Sheet Ethical Dilemmas Ethical Dilemmas Record Sheet Ethics Top Ten Questions Internet Research on Cyber Law Legal and Ethical Issues Affecting E-Marketing Legal and Ethical Issues Note Taking Guide Paperclips to Software Paper Clip Game

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Unit 5	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 5: The E-Marketing Mix Unit 5: The E-Marketing Mix	EM-5 a-d	SSEMI1	3 HRS.	Creating the Mix

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Unit 6	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 6: E-Marketing Research Unit 6: E-Marketing Research	EM-6 a-d	MC4P4 MM1D1 MM1D2 MM1D3	1 HRS.	E-Marketing Research Market Research in E-Marketing

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Unit 7	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 7: Designing Campaign for Website Launch Unit 7: Designing Campaign for Website Launch	EM-7 a-f	ELABLRL5 ELAWLRC4 ELA11C1	4 HRS.	E-Commerce Website Evaluation Rubric Good Design Checklist Take Off Instructions Take Off Lesson Plan Website Evaluation Activity

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Unit 8	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 8: Channels of Distribution Unit 8: Channels of Distribution	EM-8 a-f	SSEF1	2 - 3 HRS.	Channels of Distribution Activity E-Marketing Distribution Order Processing Software Evaluation Form Software Comparison Chart

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Unit 9	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 9: Website Development Unit 9: Website Development	EM-9 a-g	MM1D4	3 HRS.	Bad Design Checklist Good Design Checklist Learn the Net Tutorial Web Design for Marketing Web Site Evaluation Activity Web Site Evaluation Rubric

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Unit 10	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 10: Making Money in E-marketing Unit 10: Making Money in E-marketing	EM-10 a-d	MC2P3 MC1D1 MC1A1	8 - 10 HRS.	Making Money in E-Marketing The E-Business Plan Revenue Models

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Unit 11	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 11: Impact of Globalization on E-marketing Unit 11: Impact of Globalization on E-marketing	EM-11 a-d	SSEMI1 SSEMI4 SSEMA1	3 HRS.	Business and Marketing Essentials Competing in Global Markets 3 Culture Exercise Answer Key Culture Exercise International Marketing and Culture Article International Marketing Environment Article Introduction to International Marketing Market Entry Strategies Social And Cultural Environments The Environment Of International Trade What is International Marketing Article

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Unit 12	GPS	Academic Standards	Time*	Instructional Materials, Notes, etc.
Unit 12: E-Marketing Careers Unit 12: E-Marketing Careers	EM-12 a-e	ELA11C1	3 HRS.	BINGO Marketing Careers Career Study Presentation Evaluation Career Study Presentation Instructions Careers in Marketing Test Careers in Marketing Test Catch A Career Activity Catch a Career Rubric E-marketing Career List

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CTAE Foundation Skills

	CTAE Foundation Skills Home
	CTAE-FS-1 Technical Skills
	CTAE-FS-2 Academic Foundations
	CTAE-FS-3 Communications
	CTAE-FS-4 Problem Solving and Critical Thinking
	CTAE-FS-5 Information Technology Applications
	CTAE-FS-6 Systems
	CTAE-FS-7 Safety, Health, and Environment
	CTAE-FS-8 Leadership and Teamwork
	CTAE-FS-9 Ethics and Legal Responsibilities
	CTAE-FS-10 Career Development
	CTAE-FS-11 Entrepreneurship

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

‡ Courtesy of Career Solutions Publishing

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