Entrepreneurship: Building a Business - Marketing & Management

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Curriculum Map for:

Entrepreneurship: Building a Business

	CTAE Foundation Skills
	MarkEd National Standards
	Substitute Teacher / Emergency Unit Plans
	Marketing Resources

Course Number:

8.436

Unit Number: 1 2 3 4 5 6 7 8 9 10 - Foundation Skills

Unit 1	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 1: Introduction to Entrepreneurship Unit 1: Introduction to Entrepreneurship	EN-1 a-c	ELA12W1 ELA12W3	8 HRS.	N/A	Characteristics of a Successful Entrepreneur Note Taking Guide Characteristics of a Successful Entrepreneurs Color analysis page 6 Color analysis page 7 Color analysis page 8 Color analysis page 9 Color test page 2 Color test page 1 Color test page 3 Color test page 4 Color test page 5 Entrepreneur Match Up Entrepreneur Personality Activity Rubric Entrepreneur Personality Activity Entrepreneurial Resources Demo Instructions Entrepreneurial Resources Interview an Entrepreneur Movie Maker Project Movie Maker Project Rubric Famous Entrepreneur Research Rubric
Unit 1.2: Brainstorming, Generating Ideas, Feasibility and Business Failure Unit 1.2: Brainstorming, Generating Ideas, Feasibility and Business Failure	EN-1 d-i	ELA12W1 ELA12W3	7 HRS.	N/A	Business Idea Brainstorming Ent. Discovery Process Graphic Organizer Entrepreneurial Discovery Process Feasibility Analysis Activity Feasibility Analysis Graphic Organizer Feasibility Analysis Implementation Graphic Organizer--A Comparison of Options Introduction to Entrepreneurship Test New Business Idea Recognizing Opportunity Top 7 Reasons Businesses Fail Article Top 7 Reasons Businesses Fail Introduction to Entrepreneurship Test

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Unit 2	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 2: Entrepreneurial Risk Unit 2: Entrepreneurial Risk	EN-2 f-g	ELA12W1 ELA12W3	4 HRS.	LAP-EC-015 People Power (The Private Enterprise System) LAP-EC-008 Ready, Set, Compete! (Competition) LAP-BA-007 Own It Your Way (Types of Business Ownership) LAP-BA-009 Taking Care of Business (Business Ownership Selection) LAP-EC-003 Lose, Win, or Draw (Business Risk) Check website for cost-recovery pricing.	Registration Form Types of Businesses Discussion Guide Types of Ownership Mobile Risk Control PowerPoint Project Rubric Risk Control PowerPoint Project
Unit 2.2: Free Enterprise, Competition, & Government Unit 2.2: Free Enterprise, Competition, & Government	EN-2 f-g	N/A	8 HRS.	N/A	Competition Graphic Organizers Competition Match-up KEY Competition Match-up Free Enterprise Competition Government Regulations Poster Instructions In the Chips Laws Affecting Business Laws Affecting Businesses Graphic Organizer Test The Bean Game Test
Unit 2.3: Functions, Mix and Segmenting for Business Unit 2.3: Functions, Mix and Segmenting	EN-2 h-j	ELA12W1 ELA12W3 SSEF5 SSEMI4 SSEPF5	3 HRS.	N/A	Competitive Advantages of Business Using Marketing Functions Market Segment Activity Marketing Mix- Russell Simmons Case Study

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Unit 3	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 3: Market Segment / Target Market Unit 3: Market Segment / Target Market	EN-3 a-c	ELA12W1 ELA12W3 MM3P5 SSEF5 SSEMI4 SSEPF5	8 HRS.	LAP-IM-009 Have We Met? (Market Identification) Check website for cost-recovery pricing.	Demographic Segmentation Activity Demographic Segmentation Test Key Demographic Segmentation Test Divide & Conquer Market Segmentation and Product Positioning Project Market Segmentation and Product Positioning Rubric Sources of Demographic Segmentation Data Scavenger Hunt Key Sources of Demographic Segmentation Data Scavenger Hunt

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Unit 4	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 4: Location Analysis Unit 4: Location Analysis	EN-4 b-d	ELA12W1 ELA12W3	2 HRS.	N/A	How to Find The Best Location Article Site Selection Teacher Instructions
Unit 4.2: Types of Business Locations and Capital Needs Unit 4.2: Business Location and Capital Needs	EN-4 a,g,h	ELA12W1 ELA12W3 SSEF5 SSEMI4 SSEPF5	8 HRS.	N/A	Business Start Up Needs Location Graphic Organizer A Look at Your Community Assessment Financing your Business Notes Financing Your Business Site Selection
Unit 4.3: Identifying Goods and Services Unit 4.3: Identifying Goods and Services	EN-4 e-f	N/A	4 HRS.	N/A	Goods and Services Activity Goods and Services Quiz Kids, Kitchens and Kittens

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Unit 5	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 5.2: Business Licenses Unit 5.2: Business Licenses	EN-5 c	N/A	3 HRS.	N/A	Business License Brochure with Rubric Business License Graphic Organizer Business License

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Unit 6	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 6: Ethical, Social, and Environmental Responsibility Unit 6: Ethical, Social, and Environmental Responsibility	EN-6 a-b EN-6 d	ELA12W1 ELA12W3	6 HRS.	LAP-EC-020 Business Connections (Business and Society) Check website for cost-recovery pricing.	10 pt Code of Ethics Rubric Code of Ethics Teacher Instructions Ethical and Social Responsibility Rubric Sign up for research project Social Responsibility and Ethics Notes Social Responsibility Display Project

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Unit 7	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 7: Financial Elements of a Business Plan Unit 7: Financial Elements of a Business Plan	EN-7 a-c	ELA12W1 ELA12W3 MM3A3	7 HRS.	LAP-PI-004 Tipping Point (Calculating Break-Even) LAP-FI-003 Money Tracks (Nature of Budgets) LAP-FI-004 Watch Your Bottom Line (Income Statement) LAP-FI-006 Count the Cash (Cash Flow) Check website for cost-recovery pricing.	Analysis of Financial Statements Activity Analysis of Financial Statements Key Analysis of Financial Statements PowerPoint Breaking Even Activity Key Breaking Even Activity Breaking Even Analysis Chart Financial Statement Terms to Know Puzzles Financial Statement Terms to Know Vocabulary List Income Statement Calculations Explanation Income Statements Calculations Activity Its Your Best Interest Activity Explanation Its Your Best Interest Answer Key Its Your Best Interest Worksheet

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Unit 8	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 8: Pricing Strategies Unit 8: Pricing Strategies	EN-8 a	ELA12W1 ELA12W3 MM3A3	5 HRS.	LAP-PR-001 Promotional Mix Check website for cost-recovery pricing.	Pricing Strategies Project Rubric Pricing Strategies Project
Unit 8.2: Promotional Mix Unit 8.2: Promotional Mix	EN-8 b-c	ELA12W1 ELA12W3	5 HRS.	LAP-PR-001 Promotional Mix Check website for cost-recovery pricing.	Coke Blak Project Collaborative Group Work Rubric Intro to Promotion Oral Presentation Rubric Pricing strategies Project Rubric Pricing strategies Project

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Unit 9	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 9: Human Resources & Management Unit 9: Human Resources and Management	EN-9 a-c	ELA12W1 ELA12W3 MM3A3	6 HRS.	N/A	3 C's of Credit Graphic Organizer Customer Service Activity Help Wanted! Activity Human Resources and Management Notes Human Resources Graphic Organizer Management's Role in Human Resources Activity Personnel Who will you hire Activity

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Unit 10	GPS	Academic Standards	Time*	MarkEd Learning Activity Package (LAP)	Instructional Materials, Notes, etc.
Unit 10: Formal Business Plan Unit 10: Formal Business Plan	EN-10 a-b	ELA12W1 ELA12W3 SSEMI2	7 HRS.	LAP-SM-001 Plan Now, Succeed Later (Business plan, concept) Check website for cost-recovery pricing.	Entrepreneurial Resources How to Create a Business Plan Project Microsoft Movie Maker Project Rubric Parts of a Business Plan Note Guide The Formal Business Plan PowerPoint Who Am I

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CTAE Foundation Skills

	CTAE Foundation Skills Home
	CTAE-FS-1 Technical Skills
	CTAE-FS-2 Academic Foundations
	CTAE-FS-3 Communications
	CTAE-FS-4 Problem Solving and Critical Thinking
	CTAE-FS-5 Information Technology Applications
	CTAE-FS-6 Systems
	CTAE-FS-7 Safety, Health, and Environment
	CTAE-FS-8 Leadership and Teamwork
	CTAE-FS-9 Ethics and Legal Responsibilities
	CTAE-FS-10 Career Development
	CTAE-FS-11 Entrepreneurship

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

Courtesy of Career Solutions Publishing

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