Advanced Marketing - Marketing and Management

Home Instructional Units GPS Resources

Navigation | Home > Instructional Units > Marketing & Management > Advanced Marketing

Instructional Units | Marketing & Management

Curriculum Map for:

Advanced Marketing

	CTAE Foundation Skills
	MarkEd National Standards
	Substitute Teacher / Emergency Unit Plans
	Marketing Resources

Course Number:

8.475

Unit Number: 1 2 3 4 5 6 7 8 9 10 11 - Foundation Skills

Unit Plans	GPS	Academic Standards	Time	MarkEd Learning Activity Package (LAP)	Suggested Instructional Activities, Materials, Notes
Unit 1: Global Marketing Unit 1: Global Marketing	AM-1 f-k	ELA12W1 SSEF2 SSEF4 SSEF5 SSEMA1 SSEIN1 SSEMA5	6 HRS.	LAP-EC-018 Make the Most of It (Productivity) LAP-EC-003 Lose, Win, or Draw (Business Risk) LAP-EC-011 It’s the Law (Supply and Demand) LAP-EC-004 Beyond US (International Trade) Check website for cost-recovery pricing.	Company Analysis for International Marketing Project Company Analysis for International Marketing Rubric The Global Marketplace PP The Global Marketplace Note-taking Guide The Global Marketplace Test Key The Global Marketplace Test
Unit 2: Distribution Unit 2: Distribution	AM-2 a, b	ELA12W1 SSEMA1	9 HRS.	N/A	Channels of Distribution Activity Channels of Distribution Note taking Guide Channels of Distribution Distribution Notes Wholesale Distribution PP Note Taking Guide Distribution PP Distribution Unit Test KEY Distribution Unit Test Energy Drink Distribution Project
Unit 3: The Business of Credit Unit 3: The Business of Credit	AM-3 a-d	ELA12W1 SSEMI2 SSEPF4	5 HRS.	N/A	An Overview of Financial Management PP Credit Rating Cards Financing Your Business notes guide Financing Your Business PP Government Regulations on Issuing Credit Research Assignment
Unit 4: Marketing Impacts Research Unit 4: Marketing Impacts Research	AM-4 a-e	ELA12W1 SSEMA6 MM2D2 MM2D1	10 HRS.	N/A	Green Marketing Article Market Research Project Marketing Research Process PP NIVEA Case Study Review Marketing Research PP Types of Marketing Research PP
Unit 5: Pricing Strategies Unit 5: Pricing Strategies	AM-5 a-e	ELA12W3 SCSh3 SCSh4 SCSh6 MM2D1	8 HRS.	N/A	Definition of Pricing PP Evaluation of Goals of Pricing PLC and Pricing POSTER Grade Sheet PLC and Pricing Pricing Objectives Pricing Project Pricing Worksheet Answers Pricing Worksheet
Unit 6: Marketing Activities in Business Unit 6: Marketing Activities in Business	AM-6 a-i	ELA12W1 MM2D2 SSEF5	6-10 HRS.	LAP-IM-009 Have We Met? (Market Identification) Check website for cost-recovery pricing.	Employee Theft Current Event Getting to know the Competition Increasing Social Responsibility Market Segmentation Activity popcorn business development Segmenting and Targeting Markets The Marketing Mix
Unit 7: Product Service Mix Unit 7: Product Service Mix	AM-7 a-d	ELA12W1 SSEF3	7 HRS.	N/A	Design for Athletes New Product Development (NPD) process Product Concepts Product Life Cycle Understanding Product Failures
Unit 8: Purchasing and Pricing Strategies Unit 8: Purchasing and Pricing Strategies	AM-8 a-e		7 HRS.	LAP-OP-002 Buy Right (Nature of Purchasing) Check website for cost-recovery pricing.	Buying Markets PP Buying Merchandise Note Guide Buying Merchandise Merchandise Assortment Note Guide Merchandise Assortment Merchandise Buying Plan Rubric Merchandise Buying project
Unit 9: Sales in Marketing Unit 9: Sales in Marketing	AM-9 a-i	ELA12W1 MM2D2	6 HRS.	LAP-SE-115 Keep Them Loyal (Building Clientele) LAP-SE-119 Follow-Up Strategies Check website for cost-recovery pricing.	Why People Buy Sales Presentation Worksheet Sales Presentation Project Requirement Sheet Sales Presentation Sales Questionnaire WHAT IS SELLING Note Sheet WHAT IS SELLING
Unit 10: Promotion Unit 10: Promotion	AM-10 a-c	ELA11W1 MM2P1 MM2D2	5 HRS.	LAP-PR-001 Promotional Mix LAP-PR-006 Calculating Media Costs Check website for cost-recovery pricing.	Marketing Communications Media Costs Promotional Mix Note Taking Guide Promotional Mix Project Instructions and Rubric Promotional Mix What you should know about promotion techniques
Unit 11: Communication in Marketing Unit 11: Communication in Marketing	AM-11 a-g	ELA11C1 ELA12LSV2 ELA12W3	7 HRS.	N/A	Social Media and Communications Communication Skills Communication Test ANSWER KEY Communication Test Electronic Presentations Email Etiquette Handout Power Point Presentation Projects Guidelines Power Point Presentation Rubric Sample Presentation

Return to Top - Unit Number: 1 2 3 4 5 6 7 8 9 10 11 - Foundation Skills

CTAE Foundation Skills

	CTAE Foundation Skills Home
	CTAE-FS-1 Technical Skills
	CTAE-FS-2 Academic Foundations
	CTAE-FS-3 Communications
	CTAE-FS-4 Problem Solving and Critical Thinking
	CTAE-FS-5 Information Technology Applications
	CTAE-FS-6 Systems
	CTAE-FS-7 Safety, Health, and Environment
	CTAE-FS-8 Leadership and Teamwork
	CTAE-FS-9 Ethics and Legal Responsibilities
	CTAE-FS-10 Career Development
	CTAE-FS-11 Entrepreneurship

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

Return to Top - Unit Number: 1 2 3 4 5 6 7 8 9 10 11 - Foundation Skills

Home| Instructional Units | GPS | Resources | Credits

© CTAE Resource Network