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Curriculum Map for:   Marketing Principles  
CTAE Foundation Skills
MarkEd National Standards
Substitute Teacher / Emergency Unit Plans
Marketing Resources
Course Number:   8.474  
 
Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills
 
Unit Plans
GPS Elements
Academic Standards
Time
MarkEd Learning Activity Package (LAP)
Instructional Activities, Materials, Notes
Unit 1: Basics of Marketing

MP-1 a-d
ELA10C1
SSEF3
10 HRS.
LAP-BA-011    Have It Your Way! (Marketing)

LAP-IM-009     Have We Met? (Market Identification)

LAP-EC-004    Beyond US (International Trade)

Check website for cost-recovery pricing.

Marketing What's It All About.PPT
Marking is All Around Us.ppt
Wheel of Functions activity.doc
Get in the Game Group Activity.doc
Marketing Careers Bingo Game
Unit 2: Supply and Demand


MP-2 a-g ELA11C1
ELA11LSV1
MM2D2
SSEMI3
SSEF4
8 HRS.
LAP-EC-013    Use It (Utility)

LAP-EC-011    It’s the Law (Supply and Demand)
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Economic Benefits of Marketing PowerPoint
Economic Systems Note Taking Guide Activity to go with ppt.
Economic Systems PowerPoint
Marketing and the Economy PowerPoint
Marketing and the Economy Note Guide to go with ppt.
Product Utility Activity Grading Rubric
Product Utility Activity
The Economic Benefits of Marketing Note Taking Guide
Types of Economic Competition Note Guide
Types of Economic Competition PowerPoint
What is an Economy Note Taking Guide
WHAT IS AN ECONOMY PowerPoint
Economic Questions Puppet Show Activity
Unit 3: Market Segmentation and Marketing

MP-3 a-e ELA11W1
ELA11C1
ELA11LSV1
SSEF3
12-15+ HRS.
LAP-MK-001    Work the Big Six (Marketing Functions)

LAP-IM-007     Pick the Mix (Marketing Strategies)

LAP-IM-009     Have We Met? (Market Identification)

LAP-BA-011    Have It Your Way! (Marketing)
Check website for cost-recovery pricing.
Review Quiz
4Ps PowerPoint
Basic Marketing Concepts
Ethics Activity My Hero (superhero)
Generations Activity
Market Segmentation
Marketing Segmentation Quiz (With Key)
MP Quiz
Quiz Show Review MP Mkt Concept
Segmentation
Super Hero Example
Super Hero PowerPoint 2.06
Super Hero Project Current Version Rubric and Reflection Paper
Super Hero Project Original Version Rubric & Reflection Paper
Superhero Project Lesson Plan Original
Superhero Project Website Aids
Unit 4: Businesses Need Marketing

MP-4 a-f ELA11LSV1
SSEMA1
SSEF5
6-7 HRS.
LAP-EC-019    Strictly Business (Business Activities)
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Business Markets Service Marketing
Businesses Need Marketing Note Guide
Businesses Need Marketing PP 1.1 and 1.2
Businesses Need Marketing PP 1.2
Functions of Business Group Activity
History of Marketing Group Activity
History of Marketing Paper and Rubric
Marketing Principles Jeopardy
Marketing Principles Test One
Marketing Role Today and Tomorrow Note Guide
Marketing's Role Today and Tomorrow
Role of Marketing
What is Marketing
Unit 5: International Marketing Strategies

MP-5 a-c ELA11W1
SSEMA4
SSEMA5
SSEMA6
10 HRS.
LAP-EC-004    Beyond US (International Trade)
Check website for cost-recovery pricing.
Economic Concepts For An International Marketer
Entering International Markets
International Marketing Group Research Project
Mondialogo Email Pal Project
The Global Marketplace
The Global Marketplace 2
The Political, Economic And Legal Environments Of
Unit 6: Distribution Basics

MP-6 a-g ELA11W1
ELA11C1
MM2D2
SSEMI3
5 HRS.
N/A Ch. 24
Ch. 25
Channels of Distribution1
Cracking The Code
From Creator to Customer Student Activity
From Creator to Customer Teacher Instructions
How'd This Get Here Student Activity
How'd This Get Here Teacher Instructions
Unit 7: Finance in a Marketing World

MP-7 a-f ELA11W1
MM3P1
MM2D2
SSEPF4
SSEMA1
6 HRS.
LAP-FI-004      Watch Your Bottom Line (Income Statements)

LAP-FI-006      Count the Cash (Cash Flow)

LAP-FI-007      Money Matters (Role of Finance)
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DECA Financial Analysis Role Play
Financial Article Search
Personal Budget Worksheet1
Personal College Student Budget Creation
Student Handout Lending Money
Teacher Instructions Lending Money
Unit 8: Marketing Research

MP-8 a-g ELA11W3
ELA11C1
MM3P1
SCSh3
5-6 HRS.
N/A Conducting Market Research PowerPoint
Creating a Survey
Eney Meeny Can be a Dangerous Game
Market Research Analysis Paper
Market Research Product Development Project
Marketing Research PowerPoint
Oreo Focus Group Questions
Oreo Info
Quiz 1 and 2 Keys
Types of Marketing Quiz 1
Types of Marketing Quiz 2
Unit 9: What's In a Price?

MP-9 a-e MM3P1
MM2D2
5 HRS.
LAP-PI-002      The Price Is Right (Nature of Pricing)
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Market Factors PowerPoint
Price Planning
Pricing Concepts
Pricing Strategies Case Study
Pricing strategies Group Activity
Supplemental Handout
The Definition of Pricing
Unit 10: New Product Development

MP-10 a-e ELA11LSV1
ELA11W1
ELA11W3
15-20 HRS.
LAP-PM-006    It’s a Brand, Brand, Brand World

LAP-PM-010    Building Your Business’s Brand

LAP-PM-011    Unleash Your Oh! Zone
Check website for cost-recovery pricing.
Competitive Analysis and Product Features Portfolio Part 3
Developing and Maintaining Products
Group Evaluation Form
Marketing is SO Egg
Marketing Portfolio Part 2
Name of Team Member Being Evaluated
Portfolio Part 4
Product Concepts
What is Product Planning
Unit 11: Personal Selling

MP-11 a-e ELA11LSV2
MM2D2
SSEF3
10 HRS.
LAP-SE-117    Sell Away (Nature and Scope of Selling)

LAP-SE-129    Keep It Real—In Sales (Selling Ethics)

LAP-SE-109    What’s the Motive? (Buying Motives)
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Closing the Sale
Feature Benefit Chart
Objections Worksheet
Objections
page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
Sales Idol
Technical Sales Project Teacher Directions
Technical Sales Project
The Sales Process
What is Selling 2
What is Selling
Unit 12: Promotional Mix

MP-12 a-h ELA11W1
ELA11LSV2
15-18 HRS.
LAP-PR-001    Promotional Mix

LAP-PR-002    Promotion

LAP-PR-003    Ad-Quipping Your Business

LAP-PR-004    Know Your Options (Types of Promotion)
Check website for cost-recovery pricing.
Advertising Presentation
Personal Logo Project
Portfolio Part V
Portfolio Part VI Trade Show Exhibit
PR and Publicity
PR Questions
Promotion
The Role of Promotion


Return to Top - Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills

CTAE Foundation Skills

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

 



Return to Top - Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills