Marketing Principles - Fashion Marketing

Home Instructional Units GPS Resources

Navigation | Home > Instructional Units > Fashion Marketing > Marketing Principles

Instructional Units | Fashion Marketing

Curriculum Map for:

Marketing Principles

	CTAE Foundation Skills
	MarkEd National Standards
	Substitute Teacher / Emergency Unit Plans
	Marketing Resources

Course Number:

8.474

Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills

Unit Plans	GPS Elements	Academic Standards	Time	MarkEd Learning Activity Package (LAP)	Instructional Activities, Materials, Notes
Unit 1: Basics of Marketing	MP-1 a-d	ELA10C1 SSEF3	10 HRS.	LAP-BA-011 Have It Your Way! (Marketing) LAP-IM-009 Have We Met? (Market Identification) LAP-EC-004 Beyond US (International Trade) Check website for cost-recovery pricing.	Marketing What's It All About.PPT Marking is All Around Us.ppt Wheel of Functions activity.doc Get in the Game Group Activity.doc Marketing Careers Bingo Game
Unit 2: Supply and Demand	MP-2 a-g	ELA11C1 ELA11LSV1 MM2D2 SSEMI3 SSEF4	8 HRS.	LAP-EC-013 Use It (Utility) LAP-EC-011 It’s the Law (Supply and Demand) Check website for cost-recovery pricing.	Economic Benefits of Marketing PowerPoint Economic Systems Note Taking Guide Activity to go with ppt. Economic Systems PowerPoint Marketing and the Economy PowerPoint Marketing and the Economy Note Guide to go with ppt. Product Utility Activity Grading Rubric Product Utility Activity The Economic Benefits of Marketing Note Taking Guide Types of Economic Competition Note Guide Types of Economic Competition PowerPoint What is an Economy Note Taking Guide WHAT IS AN ECONOMY PowerPoint Economic Questions Puppet Show Activity
Unit 3: Market Segmentation and Marketing	MP-3 a-e	ELA11W1 ELA11C1 ELA11LSV1 SSEF3	12-15+ HRS.	LAP-MK-001 Work the Big Six (Marketing Functions) LAP-IM-007 Pick the Mix (Marketing Strategies) LAP-IM-009 Have We Met? (Market Identification) LAP-BA-011 Have It Your Way! (Marketing) Check website for cost-recovery pricing.	Review Quiz 4Ps PowerPoint Basic Marketing Concepts Ethics Activity My Hero (superhero) Generations Activity Market Segmentation Marketing Segmentation Quiz (With Key) MP Quiz Quiz Show Review MP Mkt Concept Segmentation Super Hero Example Super Hero PowerPoint 2.06 Super Hero Project Current Version Rubric and Reflection Paper Super Hero Project Original Version Rubric & Reflection Paper Superhero Project Lesson Plan Original Superhero Project Website Aids
Unit 4: Businesses Need Marketing	MP-4 a-f	ELA11LSV1 SSEMA1 SSEF5	6-7 HRS.	LAP-EC-019 Strictly Business (Business Activities) Check website for cost-recovery pricing.	Business Markets Service Marketing Businesses Need Marketing Note Guide Businesses Need Marketing PP 1.1 and 1.2 Businesses Need Marketing PP 1.2 Functions of Business Group Activity History of Marketing Group Activity History of Marketing Paper and Rubric Marketing Principles Jeopardy Marketing Principles Test One Marketing Role Today and Tomorrow Note Guide Marketing's Role Today and Tomorrow Role of Marketing What is Marketing
Unit 5: International Marketing Strategies	MP-5 a-c	ELA11W1 SSEMA4 SSEMA5 SSEMA6	10 HRS.	LAP-EC-004 Beyond US (International Trade) Check website for cost-recovery pricing.	Economic Concepts For An International Marketer Entering International Markets International Marketing Group Research Project Mondialogo Email Pal Project The Global Marketplace The Global Marketplace 2 The Political, Economic And Legal Environments Of
Unit 6: Distribution Basics	MP-6 a-g	ELA11W1 ELA11C1 MM2D2 SSEMI3	5 HRS.	N/A	Ch. 24 Ch. 25 Channels of Distribution1 Cracking The Code From Creator to Customer Student Activity From Creator to Customer Teacher Instructions How'd This Get Here Student Activity How'd This Get Here Teacher Instructions
Unit 7: Finance in a Marketing World	MP-7 a-f	ELA11W1 MM3P1 MM2D2 SSEPF4 SSEMA1	6 HRS.	LAP-FI-004 Watch Your Bottom Line (Income Statements) LAP-FI-006 Count the Cash (Cash Flow) LAP-FI-007 Money Matters (Role of Finance) Check website for cost-recovery pricing.	DECA Financial Analysis Role Play Financial Article Search Personal Budget Worksheet1 Personal College Student Budget Creation Student Handout Lending Money Teacher Instructions Lending Money
Unit 8: Marketing Research	MP-8 a-g	ELA11W3 ELA11C1 MM3P1 SCSh3	5-6 HRS.	N/A	Conducting Market Research PowerPoint Creating a Survey Eney Meeny Can be a Dangerous Game Market Research Analysis Paper Market Research Product Development Project Marketing Research PowerPoint Oreo Focus Group Questions Oreo Info Quiz 1 and 2 Keys Types of Marketing Quiz 1 Types of Marketing Quiz 2
Unit 9: What's In a Price?	MP-9 a-e	MM3P1 MM2D2	5 HRS.	LAP-PI-002 The Price Is Right (Nature of Pricing) Check website for cost-recovery pricing.	Market Factors PowerPoint Price Planning Pricing Concepts Pricing Strategies Case Study Pricing strategies Group Activity Supplemental Handout The Definition of Pricing
Unit 10: New Product Development	MP-10 a-e	ELA11LSV1 ELA11W1 ELA11W3	15-20 HRS.	LAP-PM-006 It’s a Brand, Brand, Brand World LAP-PM-010 Building Your Business’s Brand LAP-PM-011 Unleash Your Oh! Zone Check website for cost-recovery pricing.	Competitive Analysis and Product Features Portfolio Part 3 Developing and Maintaining Products Group Evaluation Form Marketing is SO Egg Marketing Portfolio Part 2 Name of Team Member Being Evaluated Portfolio Part 4 Product Concepts What is Product Planning
Unit 11: Personal Selling	MP-11 a-e	ELA11LSV2 MM2D2 SSEF3	10 HRS.	LAP-SE-117 Sell Away (Nature and Scope of Selling) LAP-SE-129 Keep It Real—In Sales (Selling Ethics) LAP-SE-109 What’s the Motive? (Buying Motives) Check website for cost-recovery pricing.	Closing the Sale Feature Benefit Chart Objections Worksheet Objections page 1 page 2 page 3 page 4 page 5 page 6 page 7 page 8 page 9 Sales Idol Technical Sales Project Teacher Directions Technical Sales Project The Sales Process What is Selling 2 What is Selling
Unit 12: Promotional Mix	MP-12 a-h	ELA11W1 ELA11LSV2	15-18 HRS.	LAP-PR-001 Promotional Mix LAP-PR-002 Promotion LAP-PR-003 Ad-Quipping Your Business LAP-PR-004 Know Your Options (Types of Promotion) Check website for cost-recovery pricing.	Advertising Presentation Personal Logo Project Portfolio Part V Portfolio Part VI Trade Show Exhibit PR and Publicity PR Questions Promotion The Role of Promotion

Return to Top - Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills

CTAE Foundation Skills

	CTAE Foundation Skills Home
	CTAE-FS-1 Technical Skills
	CTAE-FS-2 Academic Foundations
	CTAE-FS-3 Communications
	CTAE-FS-4 Problem Solving and Critical Thinking
	CTAE-FS-5 Information Technology Applications
	CTAE-FS-6 Systems
	CTAE-FS-7 Safety, Health, and Environment
	CTAE-FS-8 Leadership and Teamwork
	CTAE-FS-9 Ethics and Legal Responsibilities
	CTAE-FS-10 Career Development
	CTAE-FS-11 Entrepreneurship

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

Return to Top - Unit Number: 1 2 3 4 5 6 7 8 9 10 11 12 - Foundation Skills

Home| Instructional Units | GPS | Resources | Credits

© CTAE Resource Network