True/False
Indicate whether the
statement is true or false.
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1.
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A market researcher determines and analyzes representative behavior through
research.
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2.
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A direct response marketer offers assistance to business for boosting sales,
perfecting customer service, licensing products, etc.
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3.
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A business-to-business marketer promotes and sells products and services to
other businesses.
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4.
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A public relations specialist plans and distributes information about consumer
buying habits in order to increase business sales.
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5.
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A marketing communications manager produces, implements, and manages
communications programs through online advertising, social networking websites, etc.
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6.
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A sales promotion manager creates, implements and manages special sales
promotionsz
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7.
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An advertising sales director creates, implements, and manages special sales
promotions.
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8.
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A marketing manager oversees the total marketing efforts for a business.
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Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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9.
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Produces content for advertisements
a. | Webmaster | c. | Account Coordinator | b. | Wholesaler | d. | Copywriter |
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10.
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Selling merchandise on the Internet and through other electronic means
a. | product manager | c. | managesa company’s Web presence and ratings on search
engines | b. | online retail | d. | wholesale |
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11.
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Search engine marketing
a. | develops and implements an in-depth Web presence through online advertising, social
networking Web sites, etc | c. | creates, executes, and oversees the total advertising plan of the
business | b. | provides guidance to managers faced with marketing problems | d. | manages a company’s Web presence and
ratings on search engines |
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12.
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A person who utilizes social media to market goods or services to
consumers
a. | social media marketer | c. | webmaster | b. | business data analyst | d. | customer service
representative |
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13.
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Manages the marketing of goods and services on the Web
a. | webmaster | c. | web product manager | b. | technical support
specialist | d. | brand
manager |
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14.
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Webmaster
a. | person who surfs the web | c. | person who gathers, studies, and
analyzes data; creates reports for use in developing business strategies | b. | person who plans and
directs the marketing of specific brands within a company | d. | develops and enhances the operation of the
company’s Web site |
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15.
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Promotes the company’s product to clients in foreign countries
a. | international marketer | c. | sales promotion manager | b. | media
buyer | d. | advertising sales
director |
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16.
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An exhibit display designer
a. | stands in a window in the front of a store and looks pretty | c. | oversees the total
marketing efforts for a business | b. | creates designs for product
displays | d. | produces content
for written advertisements |
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17.
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Provides assistance to customers with questions or concerns
a. | copywriter | c. | sales promotion manager | b. | technical support
specialist | d. | customer service
representative |
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18.
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New product planner
a. | studies market research and determines how to best place a new product or service
into the market | c. | sells products to retailers | b. | designs new products | d. | plans and distributes information about a
business to promote a positive image of the company |
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19.
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Direct response marketer
a. | promotes and sells products and services to other businesses | c. | solicits consumer
response to advertising and markets to the consumer based on this contact | b. | plans and distribues
information about a business to promote a positive image of the company | d. | researches product success on the market
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20.
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Account coordinator
a. | coordinates advertising materials for print media | c. | coordinates advertising materials
for print media | b. | calls prospective customers and attempts to sell stock | d. | coordinates advertising materials for
Websites |
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21.
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Develops and implements an in-depth Web presence through online advertising,
social networking Web sites, etc.
a. | account executive | c. | business data analysts | b. | business-to-business
marketer | d. | interactive
marketing director |
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22.
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technical support specialist
a. | assists managers with product leasing | c. | coordinates Web site advertising
materials | b. | assists consumers with products marketed by the company | d. | produces content for
advertisements |
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23.
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Retailer
a. | sells to businesses | c. | sells to family | b. | sells to wholesalers | d. | sells to the
consumer |
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Matching
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a. | Non-Profit Organization | g. | Leasing
Specialist | b. | Media Buyer | h. | Systems Analyst | c. | Wholesaler | i. | Product Manager | d. | Brand
Manager | j. | Account
Executive | e. | Call Center Agent (outbound) | k. | Distribution Manager | f. | Business Data
Analyst |
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24.
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gathers, studies, and analyzes data; creates reports for use in developing
business strategies
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25.
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provides guidance to managers faced with marketing problems
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26.
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plans and directs marketing of specific brands within a company
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27.
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a charity or service organization that does not seek to make a profit
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28.
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sales representative
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29.
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buys media space and assists with advertising campaigns
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30.
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sells products to retailers
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31.
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determines and implements techniques for marketing specific products
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32.
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markets and manages products through leasing
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33.
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calls prospective customers and attempts to sell a good or service
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34.
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plans and directs all aspects of the distribution of goods
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